ISP lands major Lake District lifejacket deal

January 15, 2013 at 5:53 PM

Bootle based marine firm International Safety Products (ISP) has secured a collection of deals to supply life jackets to all passenger boats operating in the Lake District.

The Bootle based business is the largest manufacturer of marine inflatable life jackets in the world producing more than 170,000 units each year.

ISP Sales Director Geoff Billington said the latest contracts will see the firm delivering lifesaving equipment to boats and ferries operating on Windermere, Ullswater, Coniston and Derwent.

Agreements have been signed with operators including Windermere Lake Cruises, Ullswater 'Steamers', Keswick Launch Company and the National Trust (Steam Yacht Gondola).
Mr Billington said the success demonstrated the firm's rising profile in the restricted water ferry market.

"This is a tremendous contract win which was secured against fierce competition," said Mr Billington. "ISP has a strong reputation in the leisure marine, commercial marine, military, offshore and blue light sectors. This deal greatly helps to highlight the service we can provide in the restricted water ferry market. We will be supplying specially designed lifejackets which are easy to handle with extended service. It is the largest single deal we have secured in this niche sector. This is a major step forward for the firm enforcing our strong ambition to continue to drive business growth on our doorstep in the UK as well as overseas. The restricted water ferry market holds great potential with other exciting opportunities in Scotland and Ireland. Our presence in the Lake District will help to boost our reputation and provide a strong platform to drive further growth."

Mr Billington bought ISP in 2008 with Managing Director John Rogers with backing from the Merseyside Special Investment Fund (MSIF). The firm now employs more than 100 people and has a turnover exceeding £7m.

ISP manufactures and distributes a broad range of marine survival equipment including specialist tactical vests and waistcoats, intrepid immersion suits and Duarry Challenger inflatable liferafts.

Mr Billington said the deal with Ullswater 'Steamers' will further see ISP launching a quayside service station to aid with inspection, servicing and maintenance of lifejackets
Senior operations director at Windermere Lake Cruises John Woodburn, who is also chairman of the Commercial Passenger Boat Operator Association (English Lakes), said the deal was signed following a tour of ISP's North West site.

"When ISP were first invited to tender for the lakes lifejacket business Geoff Billington immediately invited the operators to visit their site in Bootle," he said. "During the visit the whole lifejacket manufacturing process was explained and we were impressed by the professionalism of the whole team. Furthermore, ISP advised the operators with regard to compliance with the appropriate Maritime and Coastguard Agency legislation. The lifejackets were delivered on time and budget and the after sales service was excellent."