The Bootle firm, which is one of the largest manufacturers of inflatable lifejackets, was interviewed by the BBC as part of a special report by presenter George Alagiah on the economic recovery ahead of next week’s budget statement.
ISP managing director John Rogers said in the interview, which was broadcast to millions worldwide, that the firm is continuing to drive strong growth through overseas sales. He added that the firm has further identified scope for export success in new territories. The report also appeared on the 24-hour BBC News channel and also BBC business news online which attracts more than 40million unique users a week.
“The more we export, the better the UK economy will grow,” said Mr Rogers. “I find it hugely important for us as a company, and we know that we have markets yet to crack. That is great news. We can actually see where we can fuel our growth going forward.”
Next week the chancellor of the exchequer will deliver his penultimate budget before the 2015 general election. George Osborne is expected to point to the positive direction the UK economy has taken, with unemployment down and economic output picking up.
The BBC News at Six report considered how the economic recovery is affecting Liverpool, with a focus on Peel Port’s £300million investment in the Liverpool2 port project. The development will enable container ships from around the world to connect directly with the northern half of the UK and Ireland, and serve a market estimated at around 4million TEUs (Twenty-foot Equivalent Units) a year.
The report further explained that exports are growing with sales to North America doubling since the worst of the recession. It commented on a growing trend of containers leaving the port full, twinned with a rise in the number of products and services being exported out of the country.
A spotlight was given to ISP and its factory which makes an assortment of maritime safety equipment located just a mile away from the port. It served as a strong case study of a British exporter with a growing turnover and vision for sustainable growth. The full report can be seen on the BBC website.